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1 · The Complete History of the Audemars Piguet
2 · Still Don't Understand Luxury Sport Watches? Here's
3 · Reference Talk — Audemars Piguet Quantième Perpétual
4 · In
5 · How the Royal Oak revolutionised the watch industry
6 · A legendary watch was born 50 years ago that
7 · 8 Little Known True Stories About The Origin Of The
8 · 50 Years Of An Icon: The Audemars Piguet Royal Oak
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In 1970 Audemars Piguet was run by a native of the Vallée de Joux named Georges Golay, who'd overseen a period of growth at the company – including an annual production of 5,500 watches (which sounds like a drop in .K+K+6K+
ap
The Complete History of the Audemars Piguet
Still Don't Understand Luxury Sport Watches? Here's
Georges Golay In addition to playing a fundamental role in Audemars Piguet's development, . As Audemars Piguet celebrates the 50th anniversary of Genta’s extraordinary design, Sotheby’s has the unprecedented honour of offering a Royal Oak with the most exciting provenance imaginable: the only example to come .
Five amazing individuals — Audemars Piguet’s then CEO Georges Golay, Jacqueline Dimier, Michel Rochat, Jean-Daniel Golay and Wilfred Berney — were behind the audacious perpetual calendar project that saved . As Audemars Piguet celebrates the 50th anniversary of the Royal Oak, take a look back at its creation – from the iconic design that was sketched in just one night to the various obstacles that.In 1970, on the eve of the Basel watch show, Audemars Piguet’s then managing director Georges Golay made a last-minute request to Genta. As the story goes, on the eve of the 1971 Basel Fair, Georges Golay, then Audemars Piguet’s managing director, contacted a watch designer and asked him to design an “unprecedented steel watch” in response to the .
Georges Golay and Armin Steiner Georges Golay (on the left), Audemars Piguet's Managing . The trio presented their prototypes to Georges Golay, the Chief Executive of .Jacques-Louis Audemars and Georges Golay hesitated for a long time before bringing the Royal Oak into the quartz era. While they finally took this step in 1978, they did so in a cautious manner typical of the Vallée de Joux mindset, as this topic was extremely sensitive and explosive at . Five amazing individuals — Audemars Piguet’s then CEO Georges Golay, Jacqueline Dimier, Michel Rochat, Jean-Daniel Golay and Wilfred Berney — were behind the audacious perpetual calendar project that saved AP during the Quartz Crisis.
The SSIH Group informed Audemars Piguet that it would henceforth focus all its energy on the distribution of its own brands, in particular Omega. Georges Golay, Managing Director of Audemars Piguet, then began looking for a new agent for Italy. On January 1, 1985, Alessandro Villa took over exclusive distribution for the country.1979. Georges Golay (1921–1987). Georges Golay joined Audemars Piguet in 1945 and played an active role in its modernisation. He was appointed Managing Director in 1967. Photograph taken at an event in Rome in 1979. Audemars Piguet Archives.
1978. Royal Oak 5402BA, No. 330. Date. Calibre 2121, movement 196615. Bracelet 344. T21 Tapisserie dial. 39 mm case B28716, no. 39 in 18-carat yellow gold.
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In 1970, on the eve of the Basel watch show, Audemars Piguet’s then managing director Georges Golay made a last-minute request to Genta. Calling at 4pm, he told Genta that distribution agents . Audemars Piguet, from the "Big Three" of watch brands, is the oldest family-owned Swiss manufacture. It's famous for its complicated and ultra-thin watches. . With this in mind, Georges Golay, Audemars Piguet’s managing director at the time, took stock of the company’s . As Audemars Piguet celebrates the 50th anniversary of the Royal Oak, take a look back at its creation – from the iconic design that was sketched in just one night to the various obstacles that had to be overcome to turn a watchmaking vision into reality. 0 % . Georges Golay, to Genta on April 10, 1970. . Royal Oak dank Georges Golay. Reden wir ein wenig über Georges Golay, einen der ehemaligen AP-CEOs. Du hast ihn ja nicht persönlich kennengelernt, da er 1987 verstorben ist. Aber meiner Meinung nach ist Georges Golay eine ausgesprochen prägende Gestalt in der Geschichte von AP. Er hat Audemars Piguet in sehr schwierigen Zeiten überleben lassen.
Georges Golay, who was running the company at the time, proposed a simple and brilliant solution. He relegated the "big case number" . Editorial board: Audemars Piguet Heritage team, Le Brassus. First publication: 19 April 2022. 1996. Royal Oak 15002ST, No. 92, caseback view. Date. Calibre 2121, movement 405930. Bracelet 944.According to him, Georges Golay, the Managing Director of Audemars Piguet, called him up and asked for the design of an entirely new waterproof steel sports watch by the next morning. Taking inspiration from antique diving helmets, Genta sketched the sports watch for Audemars Piguet in one night. . Audemars Piguet discontinued the Royal Oak . The Royal Oak, which Gerald Genta described as ‘the masterpiece of his career’, was famously created overnight by the designer at the request of Georges Golay, who was General Manager of Audemars Piguet from 1966 until his death in 1987.
1966. Georges Golay In addition to playing a fundamental role in Audemars Piguet's development, Georges Golay contributed to making the Vallée de Joux shine. In particular, he presided over the international Nordic skiing competitions in Le Brassus. Travel back in time and immerse yourself into Audemars Piguet universe through enriched articles, technical sheets of models and calibres. . the Model 5402 dial, etc.). Finally, it entailed painting portraits of exceptional personalities such as Gérald Genta, George Golay or Jacqueline Dimier, as well as of key locations such as the Basel .Explore our curated list of the best Audemars Piguet watches, renowned for their distinctive design and exceptional craftsmanship. . The 1950s saw a resurgence in global optimism, and under the stewardship of Georges Golay, an accomplished businessman, the brand recovered. It was during this time that the Le Brassus manufacture was expanded .
T he origin story of the Audemars Piguet Royal Oak is almost as legendary as the design itself. At 4pm on the eve of the Basel Watch Fair in 1970, Georges Golay, managing director of the brand, knew that the company had to come up with a response to the new quartz watches that were wreaking havoc on the Swiss watch industry.
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This online catalogue raisonné that we have named AP Chronicles results from years of research by the Audemars Piguet Heritage team and aims to become the reference source on the history of the Royal Oak collection from 1972 to the present day.
50 Jahre und immer noch jung. Auch bei Audemars Piguet (AP) standen die Zeichen Anfang der 1970-er Jahre durch die aufkommende Quarz-Revolution auf Sturm. Seit 1966 wirkte der erfahrene Vollblutkaufmann Georges Golay im 1875 gegründeten Familienunternehmen als Generaldirektor. Aber auch er war erstaunt, als ihn im Jahr 1971 in .
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Georges Golay was Managing Director of Audemars Piguet from 1966 until his death in 1987.. Biography. Georges Golay (1921–1987) joined Audemars Piguet in 1945.He became Managing Director of the firm in 1966 and lead the brand through the quartz crisis with a dedication to mechanical watches.. Golay is credited with overseeing the launch of numerous important .
Mr Genta was recruited by Audemars Piguet’s chief executive at the time, Georges Golay, both good friends who held each other in high esteem. Mr Golay famously telephoned the designer the afternoon before the Basel fair opened in 1971, laying out the requirements for a radical, luxury sports watch. Across 287 pages, the text digs deep into the Audemars Piguet archives to unearth behind-the-scenes details of the Royal Oak's initial development and release, focusing on the business decisions of former AP CEO Georges Golay, the creative choices made by the one-and-only Gérald Genta, and the powerful influence of Audemars Piguet's .1979. Georges Golay (1921–1987). Georges Golay joined Audemars Piguet in 1945 and played an active role in its modernisation. He was appointed Managing Director in 1967. Photograph taken at an event in Rome in 1979. Audemars Piguet Archives.
1979. Georges Golay (1921–1987). Georges Golay joined Audemars Piguet in 1945 and played an active role in its modernisation. He was appointed Managing Director in 1967. Photograph taken at an event in Rome in 1979. Audemars Piguet Archives. Audemars Piguet CEO Georges Golay decided to continue the maison’s mechanical mission. If watchmaking ends, we will end with watchmaking, parbleu. Mssr. Golay ‘phoned the most prolific watch designer of the era. He commissioned Gerald Genta to produce a new luxury watch – by the next morning.
However, since 1967, the man at the helm of the brand was Georges Golay, a visionary entrepreneur who had been involved in the company’s modernisation since 1945. Notably benefiting from the success of the Royal Oak, Audemars Piguet had the wind in its sails and went from 84 employees in 1972 to 125 two years later, an almost 50% spurt in . A design icon since 1972 – Audemars Piguet’s Royal Oak. In the beginning, the business started very painstakingly. The Royal Oak had to take a lot of derision during the start of its launch in 1972. . Georges Golay. No watch was produced without Genta and Golay having approved it first. Shortly before the fair appointment in Basel in 1971 .
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In 1970, the House of Audemars Piguet approached the designer for a watch that would become the brand’s most iconic piece: The Royal Oak. Inspired by a vintage diving helmet attached to the rest of the suit with screws, the model was sketched in one night only. . One afternoon, at four o’clock, Mr. Georges Golay, the Managing Director of .
Reference Talk — Audemars Piguet Quantième Perpétual
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georges golay audemars piguet|Reference Talk — Audemars Piguet Quantième Perpétual
